ROCK THE SMOKIES
BUILD STR WEALTH LIVE
Hosted by: Bill Faeth and Avery Carl
Title Sponsor: The Mortgage Shop
Three Days in the Smokies That Change How You Run Your STR Business Forever
July 24–26 • The Ramsey Hotel & Convention Center • Pigeon Forge, TN
Picture this.
You drive into the Smoky Mountains,
the Parkway lit up, The Ramsey on your left. You park the car, walk into the lobby, and instantly know: this is not another generic real estate seminar.
Instead of vague “market updates” and recycled slide decks, you’re stepping into a room where the people on stage are actually in the trenches:
And for three days, their only job is to help you untangle your business and rebuild it with intention.
You’re not here to be motivated. You’re here to get a plan.
The first 75 General Admission tickets are just $300. After that, the price goes up and it won’t come back down.
Bill
who has spent decades building companies and a short-term rental portfolio using the same Two Extra Steps he writes about in his next book—those small, uncomfortable moves most investors never make.
Avery
who knows the Smokies and other STR markets like locals know backroads.
Steve
from Casago, who runs property management at a scale most hosts haven’t even imagined yet.
Brenna
from The Mortgage Shop, who lends on the toughest deals all day and knows exactly what’s getting approved.
Patryk
from The Cohost Company, who built a cohosting business that doesn’t require him to be chained to his phone 24/7.
And for three days, their only job is to help you untangle your business and rebuild it with intention.
You’re not here to be motivated. You’re here to get a plan.
The first 75 General Admission tickets are just $250. After that, the price goes up and it won’t come back down.
The Problem You’re Walking In With
No one comes to a live event because everything is going perfectly.
Maybe you’re cohosting and feel like you own a job, not a business. Maybe you’re analyzing deals with yesterday’s assumptions, not today’s rates. Maybe lenders feel like a black box. Maybe you’ve heard everyone talk about AI, but when you open it, you stare at a blinking cursor and close the tab.
Or maybe you’re simply tired of trying to reverse-engineer success from Instagram posts and YouTube clips.
You don’t need more noise. You need a clear way forward designed for the market we’re actually in—not the one we wish we still had.
That’s what these three days are about.
What Happens In This Room
Over the 25th and 26th, the main Bootcamp days, we’re going to slow your world down so you can actually see your business clearly.
You’ll hear Bill walk through how he thinks about markets now—not in theory, but with the same frameworks he uses in his own portfolio. You’ll watch Avery dissect what makes one Smoky Mountain property a long-term winner and another a slow bleed.
You’ll see Brenna’s team from The Mortgage Shop pull back the curtain on lending: why “no” isn’t always really a no, how underwriters think, and how to position yourself so the next deal you love doesn’t die at the bank.
You’ll look over Steve’s shoulder as he talks about operating at scale—what changes when you’re managing more doors, and what small operators can borrow from big systems.
You’ll hear Patryk trace the path from “I’ll take anything” cohosting to a business with standards, pricing power, and boundaries.
And woven through it all will be a theme:
How to use AI and better systems not to replace you, but to give you back your time and sharpen your decisions.
Every session is designed with one question in mind: “What will this change for you in the next 12 months?”
The Two Ways to Experience the Bootcamp
You’ve got two ways to be part of this.
General Admission – Super Early Bird
Most people will walk in on the morning of July 25th, grab their workbook, settle into their seat, and feel that mix of nerves and excitement you only get right before something big shifts.
For General Admission, your ticket gets you:
Both main Bootcamp days (July 25–26) at The Ramsey
A seat in the room for every session with Bill, Avery, Brenna, Steve, and Patryk
A workbook so you’re not just taking random notes—you’re building a plan
Time between sessions to meet other operators, swap stories, and build relationships that outlast the event
Most people will walk in on the morning of July 25th, grab their workbook, settle into their seat, and feel that mix of nerves and excitement you only get right before something big shifts.
VIP – The Extra Day That Changes Everything
Then there’s a smaller group that shows up a day earlier.
On Wednesday, July 24th, the room is quieter. There are fewer people. That’s on purpose.
This is VIP Day—a private, small-room experience with Bill and Avery.
You’re not just listening here; you’re workshopping. Bill might be sketching numbers on a flipchart, reworking the way you’ve been thinking about returns. Avery might be talking you through an actual deal or market you’re wrestling with, asking the questions you haven’t thought to ask yourself yet.
Instead of sitting in the back row, you’re right in the middle of the conversation.
You’ll have time to put your deals, your markets, your cohosting agreements on the table and get direct, honest feedback. You’ll hear other VIPs get the same. You’ll leave that day with a messy, marked-up notebook full of clarity about where you’re going—and where you’re done wasting time.
VIP also includes:
Priority seating during the main Bootcamp
Extra time for questions and connection
Resources and conversations you’re simply not going to get in a packed ballroom
The investment for the VIP experience (including the full Bootcamp) is $1,750.
VIP is intentionally limited; this is not a “VIP section” in the back of the room. It’s a smaller circle on purpose.
Why This Is Different From Everything Else You’ve Been To
There’s no shortage of opinions in the short-term rental world. Every feed is full of them.
What there isn’t a lot of?
Quiet, focused time to sit down with people who are actually building and operating at the level you want—and walk through your situation until the noise drops away.
Build STR Wealth LIVE: Rock the Smokies isn’t about vague motivation. It’s about making decisions:
About which markets still make sense for you.
About whether you should double down on cohosting or start owning more doors.
About how you want your day-to-day life to actually look, and how your STR business can support that instead of fight it.
You’ll leave the Smokies with more than ideas. You’ll leave with decisions made and steps lined up.
And if Bill’s work has taught anything, it’s this: the difference between investors who drift and investors who build something that lasts usually comes down to a few extra steps they were willing to take that others weren’t.
This Bootcamp is one of those steps.
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