RocktheSmokies
Three days in the mountains that change how you run your short-term rental business for good.
You drive into the Smokies.
The Parkway is lit up. The Ramsey is on your left. You park, walk into the lobby, and you know immediately: this isn’t another generic real estate seminar.
No vague “market updates.” No recycled slide decks pulled from last year’s conference. You walk into a room where every person on stage is still in the trenches: buying, lending, operating, and cohosting in the exact conditions you’re living right now.
For three days, their only job is to help you untangle your business and rebuild it with intention. You’re not here to get motivated. You’re here to leave with a plan.
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In the room · Build STR Wealth Live
Five operators.
One room.
Zero theory.
Not hired keynote speakers reading a teleprompter. Each one runs the business you’re trying to build, and for three days they’re handing you the playbook.
Nobody flies to an event because everything is going perfectly.
You’re here because something isn’t adding up, and you’re tired of guessing.
Maybe you’re cohosting and you’ve realized you own a job, not a business. Maybe you’re still underwriting deals on last year’s assumptions instead of today’s rates. Maybe lenders feel like a black box that says “no” without telling you why.
Maybe everyone keeps talking about AI, but every time you open the tab you stare at a blinking cursor and close it again. Or maybe you’re just done reverse-engineering success from Instagram posts and 90-second YouTube clips.
You don’t need more noise. You need a clear way forward built for the market we’re actually in, not the one we wish we still had.
On the 25th and 26th, we slow your world down so you can finally see your business clearly.
Bill on markets, live
The same frameworks he runs his own portfolio with, applied to the conditions in front of us right now. Not theory.
Avery dissects the Smokies
What makes one mountain property a long-term winner and another a slow, quiet bleed.
Brenna on lending, uncovered
Why “no” often isn’t really no, how underwriters think, and how to keep the next deal you love from dying at the bank.
Steve on operating at scale
What changes as the door count climbs, and which big-system moves a small operator can borrow today.
Patryk on cohosting with boundaries
The path from “I’ll take anything” to a business with standards, pricing power, and a life outside the inbox.
AI woven through all of it
Not to replace you, to give you back your time and sharpen the decisions only you can make.
Every single session is built around one question: “What will this change for you in the next 12 months?”
Choose how deep
you want to go.
Walk in the morning of July 25th, grab your workbook, settle into your seat, and feel that mix of nerves and excitement you only get right before something shifts.
- Both main Bootcamp days, July 25–26 at The Ramsey
- Every session with Bill, Avery, Brenna, Steve & Patryk
- A working workbook, you build a plan not random notes
- Time between sessions to meet operators and build real relationships
A smaller group shows up a day earlier. On Friday, July 24th the room is quieter and the seats are fewer, on purpose. A private, small-room day with Bill and Avery where you don’t just listen, you workshop.
- Private VIP Day with Bill & Avery, July 24th
- Hot seats on your deals, markets & cohosting agreements
- Priority seating across the full main Bootcamp
- Extra time for questions, connection & resources you won’t get in a packed ballroom
VIP isn’t a section in the back of the room. It’s a smaller circle, on purpose.
Instead of the back row,
you’re in the middle of it.
Bill might be sketching numbers on a flipchart, reworking the way you’ve thought about returns. Avery might walk you through an actual deal or market you’re wrestling with, asking the questions you hadn’t thought to ask yourself yet.
You’ll put your deals, your markets, and your cohosting agreements on the table and get direct, honest feedback. You’ll watch other VIPs get the same. And you’ll leave with a messy, marked-up notebook full of clarity about where you’re going, and where you’re done wasting time.
VIP small-room workshop
This Is What It Feels Like.
Lock In
Your Seat.
Three days in the Smokies might feel like a big step. That’s exactly the point.