Agenda | Build STR Wealth Live: Rock the Smokies
The Agenda

ThreeDays,One Arc.

It’s one thing to hear “live STR event.” It’s another to see how the days unfold, and why they’re built in this exact order.

Main Bootcamp Jul 25–26 (2 days) VIP adds Jul 24 (3 days) The Ramsey, Pigeon Forge TN
Save My Seat
The Throughline

We built the schedule to tell a story.

Each day has a job. Stack them in order and you don’t leave with a pile of tips, you leave with a sequence you can run.

General Admission
Jul 25–26
Two days. Main Bootcamp, Saturday & Sunday.
VIP
Jul 24–26
Three days. Adds the private VIP Day on Friday the 24th.
01
Day 1 · VIP

About You

Your deals, your markets, your plan, on the table in a small room.

02
Day 2 · Main

The Foundation

Markets, lending, and the business models that make sense in today’s conditions.

03
Day 3 · Main

Execution

Revenue, AI, systems, and the exact moves you make once you’re home.

01
Friday, July 24 · VIP Only

The Day
That’s About You

BillBill
AveryAvery

The VIP group gathers before anyone else arrives. The room is small, the questions are specific, and nobody is hiding in the back. Bill and Avery open by asking where you are now and where you’re actually trying to go, not just in “number of doors,” but in life.

From there the day becomes a series of conversations and hot seats. A cohost talks through an owner-communication problem and walks out with a cleaner scope and pricing strategy. An investor shares a deal that looks great on paper, until Bill pushes on a few assumptions and the truth about the numbers surfaces.

By end of Day 1

VIPs stop wondering what they want out of the Bootcamp. They already know exactly what they’re hunting for, so Saturday and Sunday become about stacking answers onto real questions.

02
Saturday, July 25 · Main Bootcamp Begins

The Foundation

BillBill
AveryAvery
BrennaBrenna
PatrykPatryk
  1. Morning — Markets & Models

    The bigger room fills, coffee in hand, workbook open. Bill and Avery pull back the curtain on how they’re reading today’s landscape: where saturation is becoming a genuine problem, where the fear is overblown, and how to stop chasing yesterday’s wins.

  2. Midday — The Money

    Brenna and her team from The Mortgage Shop translate “lender language” into plain English. Real approvals and real denials become patterns you can recognize: what underwriters liked, what made them nervous, and the small changes that improve your odds later.

  3. Afternoon — Cohosting & Management

    Patryk walks through how he learned to say no, and how that one decision reshaped his entire business. You’ll see what his contracts look like, how he protects his time, and how he built a service owners respect instead of treat like a commodity.

The day ends with you looking at your notes and finally seeing how markets, lending, and business model fit together in your specific situation.

03
Sunday, July 26 · Revenue, AI & The Road Ahead

Execution

SteveSteve
BillBill
  1. Morning — What Actually Outperforms

    Steve of Casago and Bill break down what separates “another listing in the feed” from a property that consistently beats its comps. Not just better photos, it’s story, amenities that genuinely matter, and pricing that responds to real demand.

  2. Midday — AI & Systems, Live

    Not a generic “AI is the future” talk. A live demonstration of AI drafting guest responses that sound like you, comparing deals faster, and keeping your marketing from falling behind, without turning your business into a soulless automation machine.

  3. Afternoon — Decisions & Commitments

    Uninterrupted time to write your next 30, 60, and 90 days of action, with instructors in the room to answer questions and challenge any goal that’s still too vague.

By the time you walk out of The Ramsey on Sunday evening, the next 12 months of your STR business won’t be a fog. They’ll be a plan.

The Agenda You’ve Been Missing

Save
My Seat.

Three days, built in order, designed to send you home with decisions made.

Build STR Wealth Live
Rock the Smokies
July 24–26, 2026 · The Ramsey Hotel & Convention Center · Pigeon Forge, Tennessee
General Admission — 2 days, July 25–26 · VIP — 3 days, July 24–26
Questions? Email the team

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